Secure your share of the · Austrade pool.

Maintaining a representative in a foreign country for more than 6 months in a financial year to promote your eligible products.

e.g. Recruiting or maintaining staff or engaging an agent to conduct marketing and promotional activities.

Costs for travel to a country outside Australia for marketing and promotional activities.

e.g. Airfares, accommodation, and a daily allowance of $350 for up to 21 days per trip.

Engaging an independent contractor to undertake marketing activities.

e.g. Market research, marketing plan preparation, and promotional activities.

Costs of hiring consultants to conduct market research or develop marketing strategies for your eligible products.

e.g. Fees paid to a third-party consultant for a market entry strategy.

Fees paid to external consultants for market research or marketing advice.

e.g. Advice on market entry strategies or consumer trends in an export market.

Expenses for short-term advertising or promotional activities to solicit sales or advertise eligible products.

e.g. Social media advertising, print media, or search engine optimization (SEO).

Engaging consultants to undertake export market research or marketing activities.

e.g. Market research reports, engaging a marketing consultant.

Engaging a consultant to undertake export market research or marketing activities.

e.g. Market research or marketing activities to promote your eligible product.

Engaging a consultant to provide market research or marketing strategies for your product.

e.g. Fees paid to a consultant for a specific export marketing task.

Costs for services to promote your product to potential buyers or to build trade capacity.

e.g. Online advertising, creating promotional materials, and social media campaigns.

Travel expenses for marketing visits to a foreign country or within Australia for certain tiers.

e.g. Airfares, accommodation, and a daily allowance for meals and incidentals.

Costs related to obtaining, maintaining, or extending intellectual property rights in foreign countries for eligible products.

e.g. Patent and trademark registration fees in international jurisdictions.

Creating and distributing advertising or promotional material for foreign markets.

e.g. Social media advertising, search engine optimization (SEO), and printed brochures.

Short-term activities to promote your product, such as trade fairs or seminars.

e.g. Trade fair stand costs, seminar room hire.

Costs of providing free samples of your eligible product to potential foreign buyers.

e.g. Manufacturing, packaging, and shipping costs for samples.

Expenses related to participating in international exhibitions or promotional events.

e.g. Booth rental fees, stand design and construction, and costs for participating in a global industry trade show.

Costs related to participating in international trade fairs or promotional events.

e.g. Booth rental, setup costs, and associated entry fees.

Participating in trade fairs, seminars, or other promotional events in foreign markets.

e.g. Exhibition booth hire, transport of display materials, and registration fees for trade events.

Expenses related to the protection of trade secrets in foreign countries.

e.g. Legal costs for drafting non-disclosure agreements (NDAs) for foreign markets.

Costs for up to 3 potential foreign buyers to visit your operations in Australia.

e.g. Airfares and accommodation for buyers to visit your Australian business site.

Participating in trade fairs, seminars, or in-store promotions to showcase your product.

e.g. Booth rental, stand design and construction, and participation fees.

Expenses for creating and distributing promotional material targeted at foreign markets.

e.g. Brochures, videos, website development, and social media advertising.

Costs associated with creating and distributing marketing materials specifically for international audiences.

e.g. Website development for foreign markets, digital advertising (Social Media/Google ads), and brochures in foreign languages.

Costs for providing free samples of your product to people in foreign countries.

e.g. Providing free product samples to potential buyers overseas.

Expenses for participating in international trade fairs, seminars, or in-store promotions.

e.g. Entry fees, stand rental, and booth design for an international trade show.

Costs for representative bodies to provide short-term export training to members.

e.g. Costs of hiring a trainer or developing educational materials for members.

Training to develop skills for marketing your products in foreign countries.

e.g. Export marketing courses.

Costs associated with obtaining or maintaining intellectual property rights in foreign countries.

e.g. Registration fees and legal costs for patents, trademarks, or designs.

Costs associated with bringing potential foreign buyers to Australia for promotional purposes.

e.g. Airfares and accommodation for a prospective international client to visit your Australian production facility.

Costs for specific training to help you get ready to export.

e.g. Course fees for export-related training programs.

Expenses for participating in trade fairs, exhibitions, or promotional events in foreign countries.

e.g. Booth rental, equipment hire, and freight of display materials.

Costs related to gaining or maintaining rights over intellectual property in foreign countries.

e.g. Patents, trademarks, or design registration fees and associated legal costs in a target export market.

Costs for obtaining or maintaining IP rights in countries outside Australia.

e.g. Registration or extension of patents, trademarks, or design rights for your eligible products.

Training to build marketing skills for the benefit of the business.

e.g. Export ready training courses.

Costs for specific training activities that help gain the skills required to market products for export.

e.g. Enrolling in an export market entry course or technical training on international trade regulations.

Costs for training to build internal export marketing capability for Tier 1 applicants.

e.g. Courses that help you understand how to export and market products overseas.